• books on creativity

We’re sharing with you our selection of 10 books on creativity.  We consider them valuable for any profesional, in any field. For example, some present innovation processes or others are just examples of really creative personalities. You will notice that author Tom Kelley, creative director of IDEO, is well represented. That is because it’s the favourite of our Head of Creative. We recommend this list of creativity books for all readers that wants to get new ideas, test them and include them in their work. More than that, they are a great holiday read. 

Business Model Generation

Authors: Alexander Osterwalder, Yves Pigneur

A visual and practical book, useful for understanding how to map, design, assess and test new Business Models. It broadly explains how to create and use the Business Model Canvas. The canvas is represented as a chart with 9 blocks such as product’s value proposition, infrastructure, customers, and finances, to align your companies’ activities.

Creative Confidence

Authors: Tom Kelley & David Kelley

Creativity lies in everyone of us. Don’t take my word for it, but it helps to read this book that explains this through inspiring stories. Also, to better understand how to tap into your creative potential in your work and personal life, authors present and explain the main principles and strategies that you can use.


Author: Mihaly Csikszentmihaly

The book is a monograph of creativity and includes the ten features of creative people. It also presents the 5 steps of the creative process and an explanation of the flow experience. The first part ends with a description of the elements that make creativity possible. In its second part, the author shows how creative behaviours were expressed. Then, it explains what external factors contributed to the development of creativity of the remarkable interviewed people.

Design of Business

Author: Roger Martin

The book describes the concept of design thinking as a balance between analytical and intuitive thinking. It also explains the knowledge funnel, as a process with three stages: mystery (exploration of the problem), heuristic (narrowing work to a manageable size) and algorithm (converting to a fixed formula).

Leonardo da Vinci

Author: Walter Isaacson

When you’re thinking of examples of creative people, it’s very probable that you will consider Leonardo da Vinci as a relevant one. Isaacson did a great job with his researches and showing the connection between art and science in Leonardo’s work. The books explains thoroughly the importance of diverse passions in the innovation process.


Author: Jake Knapp

Reading it will get you more knowledge on a methodology to test ideas using a five days process, called the „design sprint”. Designer Jake Knapp created the process while working at Google. I can safely say that we use it in our design instruction and it helps us to be agile and find the best solutions fast.

The Art of Innovation

Authors: Tom Kelley & Johnatan Littman

Another book in which the creative genius from IDEO, Tom Kelley, takes us through the strategies and secrets for developing innovative products. The hands-on experience allows him to share great stories from which we can learn and get inspired.

The Lean Startup

Author: Eric Ries

This book proposes a new approach to changing the way we build new companies are launch our products. In a clear and articulate way, Ries presents the process of testing the vision continuously, adapting and adjusting rapidly as suitable for companies of all sizes.

The Innovator’s DNA

Authors: Clayton M. Christensen, Hal B. Gregersen & Jeffrey H. Dyer

67% of the innovation skill set comes through learning. So, it is useful to understand the skills we need to practice to become more creative. As the book broadly describes them, these are: associating, questioning, observing, experimenting and networking.

The Ten Faces of Innovation

Authors: Tom Kelley & Johnatan Littman

Read it to know more about the ten roles people can play in an organization to foster innovation. It’s a useful guide to find yourself in the roles that suit you best. Are you an antropologist, a hurdler, a storyteller or a set designer? Or a bit of all? Examples from succesful projects will show you how these roles are practiced.

At Solver, we develop engaging game-based trainings and gamified HR tools for our clients. Reading good creativity books helps us do our job better. 

To learn more about how you can include creative learning in your organization, write to us and we’ll respond in a flash.

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